Coffees Suits Bagel puts away enjoyable circumstances in OOH blitz so you can enjoys profiles #DitchTheList
The theory towards strategy came after a study because of the CMB revealed that an average dater in Singapore possess over 24 need-haves and you will dealbreakers when it comes to going for the coming lovers, but really 96% sooner have people they don’t expect.
The fresh campaign includes some OOH aisle ads one to highlights particular of your survey’s book findings. As an example, one OOH offer says “Just fifteen% of women into CofeeMeetsBagel is diehard admirers of your own favourite activities class. However, 72% will continue to be up late to look at a complement to you,” while you are other covers this new portion of men who will be Aries produced on the Dragon 12 months. The fresh OOH adverts might possibly be conspicuously seemed into the main Singapore into vehicles and shuttle shelters.
This new venture also contains a short videos that shows Singaporeans out-of most of the walks of life, upcoming together with her to express its dating requirements on various other amount out-of the lives.